Brief about us

We are a top Iraqi company established in 2022, offering managerial services and general trading. Our services include an entity, project, and human resources management, as well as logistics, procurement, and supply chain.

Why Trading?

Our trading activities started with the development of PRO-LADY, an online cosmetics sales point that deals with growing high-quality and genuine products abroad as a part of our intervention to robust the Iraqi market situation since the cosmetics market in Iraq is projected to generate a revenue of US$425.10 million. This market segment is expected to experience an annual growth rate of 5.83% (CAGR 2024–2028).

On the other hand, in 2022, Iraq imported a total of $990 million worth of iron and steel, making it the 75th largest importer of iron and steel in the world. Our partnerships with leading Chinese steel factories allow us to be a link point to provide all the steel products our customers in Iraq with the best quality and best offers.

Why managerial services ??

According to Bertelsmann Stiftung’s Transformation Index: which specializes in assessing the transformation toward democracy, market economy, and the quality of governance, The overall HDI rank of Iraq is 123 out of 189

According to Worldwide Governance Indicators (WGI): The WGI project reports aggregate and individual governance indicators for over 200 countries and territories. These indicators cover dimensions such as Voice and Accountability, Political Stability, Government Effectiveness, Regulatory Quality, Rule of Law, and Control of Corruption. Unfortunately, the specific rank for Iraq is not mentioned in the available data.

Our mission

We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with perfect properties that fit their tastes, needs, and budgets.

Our mission for managerial services is to establish strong and transparent management governance, adhering to global standards that are free from bias and discrimination. We aim to align ourselves with the reality of Iraqi governance, ensuring that our practices reflect the unique challenges and situations faced by the country. By doing so, we strive to improve the overall managerial and administrative situation in Iraq. Through our commitment to strict standards and transparency, we aim to create a robust system that promotes fairness and equality.

Our vision

Our vision for managerial services is focused on enhancing managerial practices across different entities, projects, and human resources management. We aim to achieve this by incorporating modern theories, arts, and academic research into the current system. By breaking down complex challenges into simpler, manageable components while taking into account the principles of change management, we strive to bring about significant improvements in how organizations are managed. Our vision is to create a more efficient and effective managerial environment that empowers businesses to thrive and adapt to the ever-changing demands of the modern world.

Our vision in trading is to minimize the negative influences on commercial flow, such as bureaucracy, excessive regulation, over-reliance, and monopolies. To achieve this, we strive to create clusters of small and medium-sized enterprises (SMEs) worldwide and connect them through private commercial rooms. By forming these entities, we can overcome disruptions in various markets. Currently, we are implementing well-planned strategies, taking slow but steady steps, and forming numerous partnerships with different traders, factories, companies, and supply chain operators. This collaborative effort will benefit all parties involved, ensuring a stable flow of wealth, generating more opportunities, allowing for greater market maneuverability, and reducing operational costs.